Political communication systems in advanced industrial democracies
are in a state of flux. The traditional political communication
system, with its limited and regulated media channels, stable
patterns of media consumption, and identifiable party loyalty,
which characterized much of the twentieth century, is giving way to
one that is less ordered and structured. This book provides an
accessible and comprehensive account of how governments, political
parties, established media organizations and citizen audiences, in
the US and the UK, are adapting to this systemic change.
Against the background of audience fragmentation and widening
social and political divisions, James Stanyer provides a critical
appraisal of the evolving relationship of political communicators
and their audience. He argues that such divisions influence citizen
communicative engagement and are increasingly exacerbated by the
strategic activities of political advocates and media
organizations. Modern Political Communication is required reading
for anyone who wants a fuller understanding of the transformation
of political communication and the repercussions for democracy.
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