Praise for Perfect Pitch
"Good ideas are so frequently undermined by bad presentations
that it is almost tragic. Steel not only understands the art of
persuasion, he cuts a swath through the bad habits that dominate so
much of business communication. This is an absolute must-read for
anyone whose success hinges on the ability to get others to act on
an idea."
--Shelly Lazarus, Chairman and CEO, Ogilvy & Mather
Worldwide
"If you're in sales--and who isn't these days?--you need this
book. Steel is felt by many to be among the finest new business
presentation architects in the last twenty years. His book
represents pearls of wisdom from a master."
--David Verklin, CEO, Carat Americas
"I have seen Jon Steel present on several occasions and I'm
happy to report that he writes as well as he presents. I recommend
this book to anyone who has to engage and persuade an audience for
a living."
--Simon Clift, Chief Marketing Officer, Unilever PLC
"In our business we live and die by the quality of our work and
the quality of our new business presentations. Now, Steel has
written the bible on presentations. I'm patiently waiting for him
to write the other bible we all need."
--Mike Hughes, President and Creative Director, The Martin
Agency
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