West Ham United: From East End Family to Globalised Fandom is the
story of the evolution of West Ham. It charts how a works football
team was transformed into a club that represented east London's
working classes, only to be transformed again in the late 20th and
early 21st centuries into a global brand with supporters in every
habitable place on Earth. Starting as the Thames Ironworks Ltd
works team, they changed their name to West Ham United in 1900,
shortly before moving to the Boleyn Ground in Upton Park. For
nearly a century they were supported by local working-class men
from across the East End of London until a series of economic,
social, cultural, geographical and technological changes brought
the club a global fanbase. Through surveying West Ham United fan
groups across the world, this book attempts to explain this
phenomenon and to get a sense of what the club means to those who
originally came from the East End, as well as to those who have no
biographical connection to the area.
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