In cross cultural settings, the author suggests it is not enough
to know that behavior differs across cultures, but also how
differences in values drive behaviors. To truly understand the
differences among cultures, one must understand their origins, how
they emerged on the world stage, the various economic, political,
physical, social, and religious forces that shaped them. This is a
unique book in that it traces the antecedents of people's behavior
and shows readers why cultures differ and includes suggestions for
adjusting to these differences. Engrossing and revealing,
Scarborough's book will be essential for corporate management and
others involved in international commerce, but also for their
counterparts in the public sector, who also understand why it is
necessary to get along with people from other cultures in the
pursuit of mutually beneficial goals.
Scarborough says, There may be no greater, more significant void
in the knowledge of educated adults than cross-cultural
understanding. My book advances that understanding by explaining
the reasons "why" behavior, attitudes, beliefs, and values differ
across specific cultures. Its premise is that people who interact
with others with different cultural backgrounds, whether in
international or culturally diverse domestic settings, are much
better prepared if they understand the reasons why people act,
talk, think and feel as they do. Instead of being left with just
lessons on behavior, to be learned by rote, readers will be able to
rely on a substantive understanding of the cultures and societies
in which they find themselves, as well as their own good common
sense, and in this way work more productively and harmoniously with
their counterparts abroad.
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