The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right (Paperback, New edition)

Trout claims that today's business world is obsessed with management fads that offer complex but often useless solutions that only make the situation worse. His new book is an antidote to the proliferation of jargon and provides a clear vision of leadership. He shows managers how to run their companies as if they were entrepreneurs, looking for simple and innovative solutions that focus on what matters most and allow the company to thrive. The book features interviews with well-known executives such as Andy Grove of Intel and Herb Kelleher of Southwest Airlines. (Kirkus UK)

Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today’s ever-changing business climate: “Keep It Simple.” In this paperback edition of The Power of Simplicity, Trout advocates the importance of paying attention to the basics and simplifying processes in order to stay focused on the core business at hand. Through case studies and interviews with successful executives, he shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive.


According to Trout, the things that propose to streamline companies, like the ubiquitous “mission statements,” often end up bogging down operations by introducing unnecessary complexity where a straightforward approach may be more effective. Trout cites Southwest Airlines, Intel, and Kohl’s department stores among others as successful companies that have rejected showy trappings in favor of simplification.

General

Imprint:	McGraw-Hill Professional
Country of origin:	United States
Release date:	February 2001
First published:	2001
Authors:	Jack Trout
Dimensions:	228 x 152 x 12mm (L x W x T)
Format:	Paperback
Pages:	205
Edition:	New edition
ISBN-13:	978-0-07-137332-6
Categories:	Books > Business & Economics > Business & management > Business strategy
LSN:	0-07-137332-2
Barcode:	9780071373326

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