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Leading Change in a Web 2.1 World - How ChangeCasting Builds Trust, Creates Understanding, and Accelerates Organizational Change (Paperback)
Loot Price: R577
Discovery Miles 5 770
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Leading Change in a Web 2.1 World - How ChangeCasting Builds Trust, Creates Understanding, and Accelerates Organizational Change (Paperback)
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Loot Price R577
Discovery Miles 5 770
Expected to ship within 12 - 17 working days
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Donate to Gift Of The Givers
Total price: R597
Discovery Miles: 5 970
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Recent advances in Web 2.0 technology enable new leadership
processes and guidelines that can create great value for
organizations. In this important new book - the first title in the
new Brookings series on Innovations in Leadership - management
expert Jackson Nickerson proposes a combination of processes and
guidelines utilizing Web 2.0 technology, which he refers to as Web
2.1, that will not only lead and direct change in an organization
but actually accelerate it. He calls this set of processes and
guidelines "ChangeCasting," and it should be an important part of
any organization's leadership toolkit. Leading Change in a Web 2.1
World provides fresh insights into why people and organizations are
so difficult to engage in change. It explains how web-based video
communications, when used in accordance with ChangeCasting
principles, can be a keyway to building trust and creating
understanding in an organization, thereby unlocking and
accelerating organizational change. Nickerson introduces us to two
Fortune 1000 firms facing dire economic and competitive
circumstances. Both CEOs attempted extensive organizational change
using web-based video communications, but one used ChangeCasting
while the other did not - Nickerson details how ChangeCasting
produced positive financial results for the former. He also
discusses how ChangeCasting principles were used so successfully by
the Barack Obama presidential campaign in 2008. The insights
presented here will be invaluable to business executives, public
officials, students of management and organizations, and anyone who
needs to take organizational change from the drawing board to
successful implementation and replication.
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