Someone once said, "There is nothing new under the sun only new
ways to do things." This could be the anthem of the agencies that
produced the advertisements shown in this exciting new book.
Perfume magazine ads not only tell the story of the brand, they are
on the resumA (c)s of many of the world's most famous fine artists.
The images shown here represent great perfume houses at the height
of their marketing prowess: Guerlain, Schiaparelli, Caron,
Lentheric, Hattie Carnegie, Lanvin, Houbigant, and more. To make
their brands unforgettable they hired the most creative talents
available, including Andy Warhol, Dugo, Vladimir Bobrtsy (aka
bobri), and fabulous photographers like Irving Penn and Edward
Jacobson. These talents artists thrived in the fast paced, very
lucrative perfume industry. For the perfume bottle collector,
advertising historian, and those active in graphic arts, this
beautiful book has over 370 magnificent images, in full color, that
are responsible for the sale of millions of dollars worth of
fragrance through the years.
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