Jacques Cory's second book Activist Business Ethics expands upon
the theoretical concepts developed in his first book Business
Ethics: The Ethical Revolution of Minority Shareholders published
by Kluwer Academic Publishers in March 2001. Activist business
ethics is needed in order to remedy the wrongdoing committed to
stakeholders and minority shareholders. This will be achieved by
cooperation between ethical businessmen, activist academics,
stakeholders and minority shareholders. We should treat others as
we would want others to treat us, not through interest, but by
conviction. Yet this principle is not the guideline of many
companies in the modern business world, despite the fact that most
religions and philosophers have advocated it in the last 3,000
years. How can we convince or compel modern business to apply this
principle? And is it essential to the success of economy? In order
to answer these questions this book examines the evolution of
activist business ethics in business, in democracies, in
Christianity, Judaism, Islam, Buddhism, in philosophy and
psychology. The book examines international aspects, the
personification of stakeholders, the predominance of values and
ethics for CEOs and the inefficient safeguards of the stakeholders'
interests. The book presents new vehicles for the safeguard of
those interests, such as the Internet, Transparency, Ethical Funds
and Activist Associations, and future activist vehicles, such as
the Supervision Board and the Institute of Ethics. Today everybody
is a stakeholder and a minority shareholder of a company, directly
or through our pension funds, or as a client, a supplier, a member
of a community and a citizen. The principal premise of the book is,
therefore, that ultimately the wrongdoers act against themselves.
The book is woven with many references on ethics and business
ethics from the professional and classic world literature, the
Bible and other religious texts, poetry, maxims, and folk tales;
showing that ethical problems are similar throughout the ages and
cultures, but some of the solutions given in this book are new and
original. Activist Business Ethics is primarily intended for the
academic market and is particularly appropriate for academics in
business administration, ethics and finance. It should also appeal
strongly to the professional business/finance market, and to
stakeholders and minority shareholders as well, who are aware of
the wrongdoing committed to them and who want to remedy the
situation by activist conduct.
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