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Trust, Globalisation & Market Expansion (Hardcover)
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Trust, Globalisation & Market Expansion (Hardcover)
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The turbulence in world markets follows from changes in
expectations based on variations in trust between many
stakeholders. In a time of global crisis and turbulence, without
equivalent since the great 1929 depression, it is important to
revisit and analyse the role of trust in the world economic system.
Trust is central to economic exchange and plays an important
facilitation role in the global economy, enhancing inter-firm
interaction and also exchanges between firms and consumers.
Globalisation of markets relies on trust as a key ingredient to
mediate exchange. Trust is also as an essential element of the
network of firms and institutions that are involved in organising
exchange. This book provides a collection of conceptual and
empirical research papers which extend the understanding of the
role of trust in a globalising world. The empirical studies present
a range of current and different analytical methods to provide new
insights into the processes of developing and managing trust
between firms and consumers. The studies are grouped into
sociological/network outcomes of trust and the psychological
results of trust.
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