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The Rise of K-Dramas - Essays on Korean Television and Its Global Consumption (Paperback)
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The Rise of K-Dramas - Essays on Korean Television and Its Global Consumption (Paperback)
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Korean dramas gained popularity across Asia in the late 1990s, and
their global fandom continues to grow. Despite cultural
differences, non-Asian audiences find "K-dramas" appealing. Diverse
in both content and form, they range from historical melodrama and
romantic comedy to action, horror, sci-fi and thriller. Devotees
pursue an immersive fandom, consuming Korean food, fashion and
music, learning Korean to better understand their favorite shows,
and travelling to Korea for firsthand experiences. Examining the
cultural impact of K-drama and its fandom, this collection of new
essays focuses on the formation and transformation of identities in
the context of regional and global dynamics and differing values
and beliefs among social groups. Contributors discuss such popular
series as Boys over Flowers, My Love from the Star and Descendants
of the Sun.
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