Artificial Intelligence in Customer Service - The Next Frontier for Personalized Engagement (1st ed. 2023)

This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees. As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms face tough challenges in choosing the right tool, optimizing integration, and striking the appropriate balance between AI systems and human efforts. In this context, chapters in this book capture the latest advancements in AI-enabled customer service through real-world examples. This volume offers a global perspective on this contemporary issue, covering topics such as the use of AI in enhancing customer well-being, data and technology integration, and customer engagement.

General

Imprint:	Palgrave Macmillan
Country of origin:	Switzerland
Release date:	August 2023
Editors:	Jagdish N Sheth • Varsha Jain • Emmanuel Mogaji • Anupama Ambika
Dimensions:	210 x 148mm (L x W)
Pages:	354
Edition:	1st ed. 2023
ISBN-13:	978-3-03-133897-7
Categories:	Books
LSN:	3-03-133897-9
Barcode:	9783031338977

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