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Strategic Perspective on the Marketing of Information Technologies (Hardcover) Loot Price: R3,167
Discovery Miles 31 670
Repayment Terms: R297 pm x 12*
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Strategic Perspective on the Marketing of Information Technologies (Hardcover): Jagdish N Sheth, Gary L. Frazier

Strategic Perspective on the Marketing of Information Technologies (Hardcover)

Jagdish N Sheth, Gary L. Frazier; Edited by Ruby Dholakia

Series: Advances in Telecommunication Management

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Loot Price R3,167 Discovery Miles 31 670 | Repayment Terms: R297 pm x 12*

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This volume is devoted to studies in the field of strategy in the marketing of information technologies. The topics covered include the strategic importance of information technology and the strategic implications of structural analysis in a telecommunication market.

General

Imprint: JAI Press Inc.
Country of origin: United States
Series: Advances in Telecommunication Management
Release date: July 1994
First published: 1994
Series editors: Jagdish N Sheth • Gary L. Frazier
Editors: Ruby Dholakia
Dimensions: 230 x 156 x 14mm (L x W x T)
Format: Hardcover
Pages: 300
ISBN-13: 978-1-55938-387-5
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
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LSN: 1-55938-387-9
Barcode: 9781559383875

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