Jugaad Innovation (Hardcover)

In this seminal book, Navi Radjou, Jaideep Prabhu, and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group, and YES BANK, among others, are already practicing jugaad to generate original ideas and pioneer growth. In the midst of rising global competition and swelling R&D budgets, Jugaad Innovation presents ways to innovate, be flexible, and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China, and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.

General

Imprint:	Random House, India
Country of origin:	India
Release date:	June 2012
Authors:	Jaideep Prabhu • Navi Radjou • Simone Ahuja
Dimensions:	222 x 138 x 31mm (L x W x T)
Format:	Hardcover
Pages:	336
ISBN-13:	978-81-8400-205-8
Categories:	Books > Business & Economics > General
LSN:	81-8400-205-X
Barcode:	9788184002058

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