Following the success of his first book, Drag Racing 101, where IH
Racing's Team Owner Ike Heckler Jr. explains how to build your
first race car and secure sponsorship, Ike now brings you Drag
Racing 201 - Racing in the New Economy. After racing at NHRA tracks
in the northeast and southeast for the past 10 years in a booming
economy where securing sponsorships was relatively easy, Ike takes
you on an exciting journey through 2010 and explains what it is
like to uproot your personal life in order to pursue the goal of
semi-pro drag racing. With over 52 career round wins and national
media exposure from SPEED TV's Pinks All Out, NHRA's National
Dragster, and NMCA's Fastest Street Car magazine, Ike has secured
corporate sponsorships from Lucas Oil, VP Racing Fuels, WIX
Filters, O'Reilly Auto Parts, ReMax Realty, Holiday Inn Hotels
& Resorts, CARQUEST Auto Parts, and Ken's Speed & Machine.
IH Racing's primary sponsor, Premier Properties of the Space Coast,
is owned by Mr. Heckler and develops residential and commercial
properties in southeast Florida. In Drag Racing 201 Ike explains
how to use your own company together with your other sponsors to be
able to fund a full race season and be able to travel the hundreds
of miles from racetrack to racetrack economically. From getting
into the Final 32 at the Pinks All Out event in West Palm, FL to
making the WIX All Out 16 at the Pinks All Out event at zMax
Dragway in Charlotte, Ike brings you along to all the other races
and other fun events he was able to attend in 2010 with the help of
good friends and sponsors. You will also ride along as he moves
from Florida to North Carolina, then back to Florida just so he
could honor his commitment to all his sponsors and race the season.
He will also show you how the degrading economy affected his racing
operation in 2010 and how he had to adjust and sacrifice his
personal life to be able to race and survive. Drag Racing 201 then
looks into the future of the sport and projects how it may look a
few years from now and gives the reader some valuable tips on how
to afford racing a full season and how the racer may have to live
differently in order to race and live their dream. Ike also gives
the reader some valuable sponsorship tips along the way that will
help with sponsor exposure and could make securing sponsorships a
little easier. So get in your race car, strap in, and hold on
because you are about to experience what it feels like to be
"Racing in the New Economy" This 80 page full color book has over
75 pictures highlighting the West Palm FL, Charlotte NC, and the
Bristol TN Pinks All Out events (and getting on SPEED TV), the
Atlanta, NHRA Unleashed event, and what it feels like to work for
an NHRA national event. If your goal is to drag race in the New
Economy, this book is a must read that will save you money and
increase your sponsor exposure Follow IH Racing at
www.ih-racing.com
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