This volume provides an in-depth examination of six political
campaigns waged during competitive 1998 races for the U.S. House of
Representatives. The case studies evaluate the professional
political consultants who managed each campaign, their interaction
with the candidates, and the impact of the campaigns on voters.
Relying on unparalleled access to both the consultants involved and
the candidates themselves, the contributors explore the electoral
setting and context of the congressional districts, the strategy,
theme, and message of each campaign, the consultants'
decisionmaking, fund-raising, and spending, and any outside forces
that entered into the races. The book features new data on
tracking, polls, and television advertising budgets.
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