James Burstall runs one of the most successful TV production
companies in the UK. But during his tenure at Argonon he has had to
deal with a variety of existential crises. Through them all, he's
managed to guide his team out the other side successfully. Whether
it's been the credit crunch or terror attacks. Recessions. Natural
disasters. Pandemics. The TV industry has felt the strain of these
recurring events like all of us. And each time, James has put
strategies in place in order to be prepared for the next time
something like this happens: because it will happen again. Now you
can be prepared as well. In 16 concise lessons, hard won from
real-world experience, this book uses practical examples to
demonstrate how we can turn disasters into opportunities. Though
painful, shock events can actually be good for us. It is possible
to turn venom into rocket fuel! We can survive crises and thrive.
Rather than a dry 'to-do' list, this is a recognised thought
leader's candid, personal account of steering a company through
painful decisions, which resulted in successes that astonished the
TV industry. It also highlights the experience of leaders in a
range of industries including health, fitness, hospitality, travel,
events and non-profit organisations. And despite the subject
matter, the tone and message of his lessons are ultimately
optimistic and uplifting as he takes readers on a journey through
the darkest depths of crises to emerge fitter and stronger.
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