What is creativity? How does it work? How does it flourish in
individuals and organizations? Now in its second edition, this
bestselling introductory text--written by one of the world's
leading experts on the psychology of creativity--is completely
updated and expanded to reflect the tremendous growth in this
field. In a redesigned, reader-friendly format, the text surveys
the latest theories and research to provide key information about
what we know (and don't know) about creativity including its many
definitions and measures. It addresses how creativity operates on
individual and social/environmental levels, and the effects and
outcomes of the creative mind. This much-praised book is an ideal
brief text for courses on creativity in psychology, education,
business, and other fields, as well as cross-disciplinary seminars
and programs in creativity studies.
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