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Redefining the Corporation - Stakeholder Management and Organizational Wealth (Hardcover)
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Redefining the Corporation - Stakeholder Management and Organizational Wealth (Hardcover)
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The modern corporation is an institution of enormous economic power
and social impact. Corporations have grown in size and numbers all
over the world because of their ability to mobilize productive
resources and create new wealth. The evolution of the corporation
has given rise to new opportunities and challenges that require a
redefinition of the corporation and its objectives.
The legitimacy of the corporation as an institution, its "license
to operate" within society, depends not only on its success in
wealth creation but also on its ability to meet the expectations of
diverse constituents who contribute to its existence and success.
These constituencies and interests are the corporation's
stakeholders--resource providers, customers, suppliers, alliance
partners, and social and political actors. Consequently, the
corporation must be seen as an institution engaged in mobilizing
resources to create wealth and benefits "for all its stakeholders.
"
This book presents a stakeholder view of the corporation in both
theoretical and practical terms. Its central proposition is that
organizational wealth is created (or destroyed) through a
corporation's interactions with its stakeholders. Effective
stakeholder management develops and utilizes relationships between
a corporation and its stakeholders for mutual benefit, thereby
accomplishing the fundamental purpose of wealth creation.
Following the empirical maxim that "Corporations "are" what they
"do,"" the authors examine the stakeholder management practices of
three major corporations: Cummins Engine Company, Motorola, and the
Royal Dutch/Shell Group. These companies are very different, and
their current stakeholder management policies and practices have
evolved in very different ways. However, they share a common
commitment to humanistic values and to continuous learning. Their
varied experiences illustrate some of the opportunities and
challenges of stakeholder management, and confirm the
appropriateness of the stakeholder view of the corporation as a
basis for strategy and policy.
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