In the December 30, 1967, edition of the weekly Thoroughbred
trade publication, the Blood-Horse, was an announcement that took
up one inch of space -- James E. "Ted" Bassett III had been named
assistant to the president of the Keeneland Association. It was
sandwiched between equally short news items about a handicapping
seminar at an East Coast racetrack and a California vacation trip
by a horse-owning couple. Bassett's new job, in his own words, "was
not earthshaking news." More than four decades later, Ted Bassett
is one of the most respected figures within the global Thoroughbred
industry. He has served as Keeneland's president, chairman of the
board, and trustee, playing a critical role in its ascendency as a
premier Thoroughbred track and auction house. Bassett was also
president of Breeders' Cup Limited during its greatest period of
growth and has been a key architect in the development of the Sport
of Kings as we know it today. Written in collaboration with
two-time Eclipse Award--winning journalist Bill Mooney, Keeneland's
Ted Bassett: My Life recounts Bassett's extraordinary journey,
including his days at Kent School and Yale University, through his
U.S. Marine Corps service in the Pacific theater during World War
II, and as director of the Kentucky State Police during the
turbulent 1960s. He helped found the College of Justice &
Safety at Eastern Kentucky University, and his continuing service
to the Marine Corps has gained him the highest honors accorded to a
civilian. During his forty-plus years with Keeneland, Bassett has
hobnobbed with hot walkers in the track kitchen, hosted the first
visit by Queen Elizabeth II to a United States track, and
participated in many of the most important events in the modern
history of horse racing. With self-effacing humor, characteristic
charm, and candor, Bassett describes his association with historic
figures such as J. Edgar Hoover and Kentucky governors Albert B.
"Happy" Chandler, Edward T. "Ned" Breathitt, and John Y. Brown; and
his friendships with racing personalities D. Wayne Lukas, Nick
Zito, Ron McAnally, Pat Day, and Joe Hirsch. Bassett shares details
about difficult corporate decisions and great racing events that
only he can supply, and about the formation of Equibase, the
premier data collection agency within the Thoroughbred industry. He
tells about his role as an international ambassador for racing,
which has made him a highly influential figure on six continents.
Bassett often describes his life as a fascinating blur. That "blur"
and all its unique components are brought into sharp focus in a
book that is as wide-ranging as it is personal, filled with a gold
mine of firsthand stories and historical details. In addition to
highlighting Keeneland's reputation as the jewel of the
Thoroughbred industry, Bassett chronicles the business of racing
and accomplishments of many prominent people in the horse world,
and elsewhere, during the twentieth century.
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