The Cult of Youth - Anti-Ageing in Modern Britain (Paperback)

In this major new study, James F. Stark provides the first historical account of the most dominant ideas, practices, and material cultures associated with anti-ageing and rejuvenation in modern Britain. With a focus on the interwar period, his study uncovers the role of the commercial world in influencing attitudes towards ageing and youth. Stark argues that the technologies of anti-ageing, their commercialisation and their consumption made rejuvenation a possible and desirable aim in a period of socio-political instability, mechanised conflict and extending lifespans. Ultimately, Stark offers an innovative historical account, which draws together bodies, gender, science, medicine, advertising, and ageing, and shows how the quest for youth was transformed by social anxieties about an ageing population and economic crisis.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Release date:	December 2022
Authors:	James F Stark
Dimensions:	151 x 229 x 19mm (L x W x T)
Format:	Paperback - Trade
Pages:	264
ISBN-13:	978-1-108-70597-4
Categories:	Books > Medicine > General issues > History of medicine Books > Humanities > History > History of specific subjects > Social & cultural history Books > History > History of specific subjects > Social & cultural history
LSN:	1-108-70597-9
Barcode:	9781108705974

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