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Gifts and Commodities - Exchange and Western Capitalism Since 1700 (Paperback)
Loot Price: R1,923
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Gifts and Commodities - Exchange and Western Capitalism Since 1700 (Paperback)
Series: Material Cultures
Expected to ship within 10 - 15 working days
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Three hundred years ago people made most of what they used, or got
it in trade from their neighbours. Now, no one seems to make
anything, and we buy what we need from shops. Gifts and Commodities
describes the cultural and historical process of these changes and
looks at the rise of consumer society in Britain and the United
States. It investigates the ways that people think about and relate
to objects in twentieth-century culture, at how those relationships
have developed, and the social meanings they have for relations
with others. Using aspects of anthropology and sociology to
describe the importance of shopping and gift-giving in our lives
and in western economies, Gifts and Commodities: * traces the
development of shopping and retailing practices, and the emergence
of modern notions of objects and the self * brings together a
wealth of information on the history of the retail trade * examines
the reality of the distinctions we draw between the impersonal
economic sphere and personal social sphere * offers a fully
interdisciplinary study of the links we forge between ourselves,
our social groups and the commodities we buy and give.
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