How well do you really know your users? With properly conducted
user research, you can discover what really makes your audience
tick. This practical guide will show you, step-by-step, how to gain
proper insight about your users so that you can base design
decisions on solid evidence. You'll not only learn the different
methodologies that you can employ in user research, but also gain
insight into important set-up activities, such as recruiting users
and equipping your lab, and acquire analysis skills so that you can
make the most of the data you've gathered. And finally, you'll
learn how to communicate findings and deploy evidence, to boost
your design rationale and persuade skeptical colleagues. Design
your research Cost justify user research Recruit and incentivise
users Discover how to run your research sessions Analyze your
results Reporting on results and acting in your findings
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
