Product Launch the Microsoft Way (Hardcover, New)

Product Launch the Microsoft Way distills years of Microsoft marketing and product launch expertise into one convenient book, providing an in-depth "How-to" for all aspects of a product launch. Increase the effectiveness of your product launch process, strategy and execution and learn the product launch techniques, tips, and best practices of the Microsoft marketing machine. Topics covered include launch strategy, roll-out plan creation, partnership deal creation, public relations, product positioning, pre-launch channel and customer programs, marketing tools and collateral, channel sell-in, marketing ROI, customer relationship management, analysis techniques, marketing opportunity sizing, segmentation, research techniques, channel strategy, naming, customer service, loyalty programs, product packaging, international considerations, sales pipeline creation/management, and much more. Visit www.bluerainmarketing.com for business/marketing strategy, and marketing program execution consulting services.

General

Imprint:	Commercio Press, LLC
Country of origin:	United States
Release date:	June 2008
First published:	June 2008
Authors:	James Mastan
Dimensions:	229 x 152 x 26mm (L x W x T)
Format:	Hardcover - With printed dust jacket
Pages:	420
Edition:	New
ISBN-13:	978-0-615-20946-3
Categories:	Books > Business & Economics > General Promotions
LSN:	0-615-20946-7
Barcode:	9780615209463

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!