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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry
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The Political Economy of Hollywood - Capitalist Power and Cultural Production (Paperback)
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The Political Economy of Hollywood - Capitalist Power and Cultural Production (Paperback)
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In Hollywood, the goals of art and business are entangled.
Directors, writers, actors, and idealistic producers aspire to make
the best films possible. These aspirations often interact with the
dominant firms that control Hollywood film distribution. This
control of distribution is crucial as it enables the firms and
other large businesses involved, such as banks that offer
financing, to effectively stand between film production and the
market. This book analyses the power structure of the Hollywood
film business and its general modes of behaviour. More
specifically, the work analyses how the largest Hollywood firms
attempt to control social creativity such that they can mitigate
the financial risks inherent in the art of filmmaking. Controlling
the ways people make or watch films, the book argues, is a key
element of Hollywood's capitalist power. Capitalist power-the
ability to control, modify, and, sometimes, limit social creation
through the rights of ownership-is the foundation of capital
accumulation. For the Hollywood film business, capitalist power is
about the ability of business concerns to set the terms that will
shape the future of cinema. For the major film distributors of
Hollywood, these terms include the types of films that will be
distributed, the number of films that will be distributed, and the
cinematic alternatives that will be made available to the
individual moviegoer. Combining theoretical analysis with detailed
empirical research on the financial performance of the major
Hollywood film companies, the book details how Hollywood's
capitalist goals have clashed with the aesthetic potentials of
cinema and ultimately stymied creativity in the pursuit of limiting
risk. This sharp critique of the Hollywood machine provides vital
reading for students and scholars of political economy, political
theory, film studies, and cinema.
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