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Communicating National Image through Development and Diplomacy - The Politics of Foreign Aid (Hardcover, 1st ed. 2018)
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Communicating National Image through Development and Diplomacy - The Politics of Foreign Aid (Hardcover, 1st ed. 2018)
Series: Palgrave Studies in Communication for Social Change
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This edited collection draws upon interdisciplinary research to
explore new dimensions in the politics of image and aid. While
development communication and public diplomacy are established
research fields, there is little scholarship that seeks to
understand how the two areas relate to one another. However,
international development doctrine in the US, UK and elsewhere
increasingly suggests that they are integrated-or at the very least
should be-at the level of national strategy. This timely volume
considers a variety of cases in diverse regions, drawing upon a
combination of theoretical and conceptual lenses that combine a
focus on both aid and image. The result is a text that seeks to
establish a new body of knowledge on how contemporary debates into
public diplomacy, soft power and the national image are
fundamentally changing not just the communication of aid, but its
wider strategies, modalities and practices.
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