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Publishing Business in Eighteenth-Century England (Paperback)
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Publishing Business in Eighteenth-Century England (Paperback)
Series: People, Markets, Goods: Economies and Societies in History
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Many more people encountered newspapers, business press products or
jobbing print than the glamorous books of the Enlightenment. This
book looks at the way in which print effected a business
revolution. Publishing Business in Eighteenth-Century England
assesses the contribution of the business press and the publication
of print to the economic transformation of England. The impact of
non-book printing has been long neglected. A raft of jobbing work
serviced commerce and finance while many more practical guides and
more ephemeral pamphlets on trade and investment were read than the
books that we now associate with the foundations of modern
politicaleconomy. A pivotal change in the book trades, apparent
from the late seventeenth century, was the increased separation of
printers from bookseller-publishers, from the skilled artisan to
the bookseller-financier who might have noprior training in the
printing house but who took up the sale of publications as another
commodity. This book examines the broader social relationship
between publication and the practical conduct of trade; the book
asks what itmeant to be 'published' and how print, text and image
related to the involvement of script. The age of Enlightenment was
an age of astonishing commercial and financial transformation
offering printers and the business press new market opportunities.
Print helped to effect a business revolution. The reliability,
reputation, regularity, authority and familiarity of print
increased trust and confidence and changed attitudes and
behaviours. New modes of publication and the wide-ranging products
of printing houses had huge implications for the way lives were
managed, regulated and recorded. JAMES RAVEN is Professor of Modern
History at the University of Essex and a Fellow of Magdalene
College Cambridge.
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