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The History and Politics of Public Radio - A Comprehensive Analysis of Taxpayer-Financed US Broadcasting (Hardcover, 1st ed. 2021)
Loot Price: R2,536
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The History and Politics of Public Radio - A Comprehensive Analysis of Taxpayer-Financed US Broadcasting (Hardcover, 1st ed. 2021)
Series: Studies in Public Choice, 41
Expected to ship within 10 - 15 working days
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This book presents an absorbing study of how educational radio,
which originated to broadcast weather forecasts to farmers, has
become what the Pew Center calls the most trusted source of news
for American liberals and a regular in the rogue's gallery of
election-year conservative targets.The Nielsen Company reported in
late 2019 that 272 million Americans listen to "traditional radio"
each week, a number exceeding those who watch television, use a
smartphone, or access the Internet. Yet almost from the start,
radio has also been flayed as a noise box of inanity, a transmitter
of low-brow entertainment, an instrument of cultural degradation
promoting vapid popular music, and a medium whose ultimate purpose
is to convince listeners to purchase the goods and services
incessantly hawked by the advertisers who underwrite the programs
and allegedly dictate content. At the same time, an alternative
conception of radio existed as a vehicle for education and for
cultural and intellectual (and even political) enlightenment. Most
proponents of this perspective disdained advertising revenue and
sought subsidies from foundations, wealthy patrons, or varying
levels of government.The long, winding road of educational radio
led eventually to the creation of National Public Radio (NPR), a
fixture on the left of the dial that can be seen as either the
consummation or corruption of the educational radio movement.
Prized by many liberals, especially affluent whites, and disparaged
by many conservatives, NPR has become a potent symbol of the
political polarization and cultural chasm that now characterizes
the American conversation.
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