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The Four Pillars of Politics - Why Some Candidates Don't Win and Others Can't Lead (Hardcover) Loot Price: R2,037
Discovery Miles 20 370
Repayment Terms: R191 pm x 12*
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The Four Pillars of Politics - Why Some Candidates Don't Win and Others Can't Lead (Hardcover): James T. Kitchens,...

The Four Pillars of Politics - Why Some Candidates Don't Win and Others Can't Lead (Hardcover)

James T. Kitchens, Larry Powell

Series: Lexington Studies in Political Communication

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Loot Price R2,037 Discovery Miles 20 370 | Repayment Terms: R191 pm x 12*

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The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book-fear, national narcissism, consumerism, and religion-serve as attitudinal anchors that American voters use in making their voting decisions. The dominant pillar may change from election to election, leading to situations in which a candidate who wins in one election may be defeated four years later. Kitchens and Powell examine how political communication is understood by combining these four pillars with the related matrix of attitudes, beliefs, and values that are integral components of the American culture. The Four Pillars of Politics will appeal to scholars of political science, communication studies, and journalism.

General

Imprint: Lexington Books
Country of origin: United States
Series: Lexington Studies in Political Communication
Release date: June 2015
Authors: James T. Kitchens • Larry Powell
Dimensions: 234 x 161 x 15mm (L x W x T)
Format: Hardcover
Pages: 122
ISBN-13: 978-1-4985-0722-6
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Politics & government > Political structure & processes > General
LSN: 1-4985-0722-0
Barcode: 9781498507226

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