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Books > Social sciences > Sociology, social studies
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High on God - How Megachurches Won the Heart of America (Hardcover)
Loot Price: R604
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High on God - How Megachurches Won the Heart of America (Hardcover)
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"God is like a drug, a high, [I] can't wait for the next hit." This
direct quote from a megachurch member speaking about his experience
of God might be dismissed as some sort of spiritually-induced drug
riff. However, according to the research in this book, it was not
only sincere, but a deeply felt, and sought-after sensibility.
Megachurch attendees desire this first-hand experience of God, and
many report finding it in their congregations. The book focuses on
the emotional, social and religious dynamics that pull thousands of
people into megachurches and how those churches make some feel like
they are 'high on God' and can't wait to get their next spiritual
'hit.' High on God gives the first robust and plausible explanation
for why megachurches have conquered the churchgoing market of
America. Without condescension or exaggeration, the authors show
the genius of megachurches: the power of charisma, the design of
facilities, the training of leaders, the emotional dynamics, and
the strategies that bring people together and lead them to serve
and help others. Using Emile Durkheim's concept of homo duplex, the
authors plot the strategies that megachurches employ to satisfy the
core human craving for personal meaning and social integration, as
well as personal identity and communal solidarity. The authors also
show how these churches can go wrong, sometimes tragically so. But
they argue that, for the most part, megachurches help their
attendees find themselves through bonding with and serving others.
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