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Work That Body - Male Bodies in Digital Culture (Hardcover)
Loot Price: R4,319
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Work That Body - Male Bodies in Digital Culture (Hardcover)
Series: Radical Cultural Studies
Expected to ship within 10 - 15 working days
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The Male Body in Digital Culture explores different ways that the
male body has been represented by, constructed in, and experienced
through digital media during the age of austerity. It argues that
the male body has become a key site in contemporary culture where
neoliberalism's hegemony has been both secured and contested since
2008. It does this by looking at three different case studies: the
celebrity male nude leak; the rise of young men sharing images of
their muscular bodies on social networking sites; and the rise of
chemsex. It finds that on the one hand digital media has enabled
men to transform their bodies into tools of value-creation in an
economic context when their traditional bread-winning capacities
have been diminished. On the other it has also allowed them to use
their bodies to form intimate collective bonds during a moment when
competitive individualism continues to be insisted on as the
privileged mode of being in the world. It therefore offers a unique
contribution not only to the field of digital cultural studies but
also to the growing cultural studies literature attempting to map
the historical contradictions of the austerity moment.
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