0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing

Buy Now

Fundamentals of Retailing and Shopper Marketing (Paperback) Loot Price: R2,164
Discovery Miles 21 640
Fundamentals of Retailing and Shopper Marketing (Paperback): Jan Hillesland, Jan Niklas Meise, Thomas Rudolph, Odd Gisholt, Alf...

Fundamentals of Retailing and Shopper Marketing (Paperback)

Jan Hillesland, Jan Niklas Meise, Thomas Rudolph, Odd Gisholt, Alf Bendixen, Truls Fjeldstad, Jesper Clement, Jens Nordfalt

 (sign in to rate)
Loot Price R2,164 Discovery Miles 21 640 | Repayment Terms: R203 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice. The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.

General

Imprint: Pearson Education Limited
Country of origin: United Kingdom
Release date: November 2012
First published: 2013
Authors: Jan Hillesland • Jan Niklas Meise • Thomas Rudolph • Odd Gisholt • Alf Bendixen • Truls Fjeldstad • Jesper Clement • Jens Nordfalt
Dimensions: 265 x 200 x 10mm (L x W x T)
Format: Paperback
Pages: 360
ISBN-13: 978-0-273-75739-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-273-75739-3
Barcode: 9780273757399

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Business Builder's Toolkit - A…
Nic Haralambous Paperback R375 Discovery Miles 3 750
Sweat Scale Sell - Build Your Business…
Pavlo Phitidis Paperback R320 R250 Discovery Miles 2 500
The Book Every Marketer Should Most…
Paperback R340 R229 Discovery Miles 2 290
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R200 Discovery Miles 2 000
Introduction To Consumer Behaviour
Pierre Joubert Paperback  (1)
R604 R532 Discovery Miles 5 320
Pitch To Win - How To Present, Persuade…
Justin Cohen Paperback R417 R388 Discovery Miles 3 880
Marketing - An Introduction
M. Cant Paperback R485 R395 Discovery Miles 3 950
Sales Management
L. Erwee, M C Cant Paperback R378 R333 Discovery Miles 3 330
Electronic Commerce
Gary Schneider Paperback  (2)
R1,282 R1,149 Discovery Miles 11 490
The Four Legs Of The Table
Raymond Ackerman, Denise Prichard Paperback R325 R279 Discovery Miles 2 790
International Marketing
Burgess, Bothma Paperback  (1)
R741 R683 Discovery Miles 6 830
Advertising Promotion and Other Aspects…
J Craig Andrews, Terence Shimp Paperback R1,098 R1,000 Discovery Miles 10 000

See more

Partners