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Fundamentals of Retailing and Shopper Marketing (Paperback) Loot Price: R2,455
Discovery Miles 24 550
Repayment Terms: R230 pm x 12*
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Fundamentals of Retailing and Shopper Marketing (Paperback): Jan Hillesland, Jan Niklas Meise, Thomas Rudolph, Odd Gisholt, Alf...

Fundamentals of Retailing and Shopper Marketing (Paperback)

Jan Hillesland, Jan Niklas Meise, Thomas Rudolph, Odd Gisholt, Alf Bendixen, Truls Fjeldstad, Jesper Clement, Jens Nordfalt

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Loot Price R2,455 Discovery Miles 24 550 | Repayment Terms: R230 pm x 12*

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Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice. The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.

General

Imprint: Pearson Education Limited
Country of origin: United Kingdom
Release date: November 2012
First published: 2013
Authors: Jan Hillesland • Jan Niklas Meise • Thomas Rudolph • Odd Gisholt • Alf Bendixen • Truls Fjeldstad • Jesper Clement • Jens Nordfalt
Dimensions: 265 x 200 x 10mm (L x W x T)
Format: Paperback
Pages: 360
ISBN-13: 978-0-273-75739-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-273-75739-3
Barcode: 9780273757399

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