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Books > Business & Economics > Business & management > Sales & marketing
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Fundamentals of Retailing and Shopper Marketing (Paperback)
Loot Price: R2,455
Discovery Miles 24 550
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Fundamentals of Retailing and Shopper Marketing (Paperback)
Expected to ship within 12 - 19 working days
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Fundamentals of Retailing and Shopper Marketing is an ideal
companion text whether you are in marketing, in manufacturing, work
for an advertising agency or if you work in retail. The book
focuses on the sharp end of the retail industry and, through
real-world examples, shows students and practitioners best retail
practice. The text includes models, illustrations and photographs.
It is practical, visual and easy to read and teaches you how to
transfer your know-how to your own brand, marketing strategy,
student assignment or retail environment.
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