The expanded third edition of this popular book covers the major
steps involved in successful new home sales. Learn the ins and outs
of the comprehensive contract, the move-in, warranty service,
referrals, and a great close. Get the best results from your sales
and marketing program by learning how to: create a marketing plan;
budget for marketing; develop an effective website; conduct local
marketing research; manage salespeople; manage prospects; run a
public relations campaign; conduct promotional events; use virtual
models. This third edition includes a new chapter on using social
media in your marketing, a more extensive chapter on multicultural
sales, and online access to all checklists included in the book!
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