In the last ten years, television has reinvented itself in numerous
ways. The demise of the U.S. three-network system, the rise of
multi-channel cable and global satellite delivery, changes in
regulation policies and ownership rules, technological innovations
in screen design, and the development of digital systems like TiVo
have combined to transform the practice we call watching tv. If tv
refers to the technologies, program forms, government policies, and
practices of looking associated with the medium in its classic
public service and three-network age, it appears that we are now
entering a new phase of television. Exploring these changes, the
essays in this collection consider the future of television in the
United States and Europe and the scholarship and activism focused
on it.
With historical, critical, and speculative essays by some of the
leading television and media scholars, "Television after TV
"examines both commercial and public service traditions and
evaluates their dual (and some say merging) fates in our global,
digital culture of convergence. The essays explore a broad range of
topics, including contemporary programming and advertising
strategies, the use of television and the Internet among diasporic
and minority populations, the innovations of new technologies like
TiVo, the rise of program forms from reality tv to lifestyle
programs, television's changing role in public places and at home,
the Internet's use as a means of social activism, and television's
role in education and the arts. In dialogue with previous media
theorists and historians, the contributors collectively rethink the
goals of media scholarship, pointing toward new ways of accounting
for television's past, present, and future.
Contributors. William Boddy, Charlotte Brunsdon, John T.
Caldwell, Michael Curtin, Julie D'Acci, Anna Everett, Jostein
Gripsrud, John Hartley, Anna McCarthy, David Morley, Jan Olsson,
Priscilla Pena Ovalle, Lisa Parks, Jeffrey Sconce, Lynn Spigel,
William Uricchio
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