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Markenimagekonfusion ALS Managementherausforderung - Zum Problem Einer Gedachtnisbasierten Und Point of Sale Induzierten Verwirrenden Wahrnehmung Von Marken (German, Paperback, 2008 ed.) Loot Price: R1,900
Discovery Miles 19 000
Repayment Terms: R178 pm x 12*
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Markenimagekonfusion ALS Managementherausforderung - Zum Problem Einer Gedachtnisbasierten Und Point of Sale Induzierten...

Markenimagekonfusion ALS Managementherausforderung - Zum Problem Einer Gedachtnisbasierten Und Point of Sale Induzierten Verwirrenden Wahrnehmung Von Marken (German, Paperback, 2008 ed.)

Jan-Philipp Weers; Foreword by Prof Dr Christoph Burmann

Series: Innovatives Markenmanagement

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Loot Price R1,900 Discovery Miles 19 000 | Repayment Terms: R178 pm x 12*

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Jan-Philipp Weers untersucht das Phanomen Markenimagekonfusion und die Bedeutung des Point of Sale fur dessen Entstehung. Handlungsempfehlungen fur das Markenmanagement bei Herstellern und Handlern werden aufgezeigt.

General

Imprint: Gabler Verlag
Country of origin: Germany
Series: Innovatives Markenmanagement
Release date: April 2008
Authors: Jan-Philipp Weers
Foreword by: Prof Dr Christoph Burmann
Dimensions: 210 x 148 x 16mm (L x W x T)
Format: Paperback - Trade
Pages: 259
Edition: 2008 ed.
ISBN-13: 978-3-8349-0949-7
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8349-0949-1
Barcode: 9783834909497

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