Jan Prein untersucht, inwieweit Konsumenten mobile Dienste in
Kundenkartenprogrammen tatsachlich akzeptieren und welche Faktoren
die Akzeptanz beeinflussen. Auf der Basis der Ergebnisse einer
umfangreichen empirischen Untersuchung gibt der Autor Empfehlungen
fur die erfolgreiche Gestaltung mobiler Kundenkarten-Anwendungen."
General
| Imprint: |
Gabler Verlag
|
| Country of origin: |
Germany |
| Series: |
Forum Marketing |
| Release date: |
August 2011 |
| First published: |
August 2011 |
| Authors: |
Jan Prein
|
| Dimensions: |
210 x 148 x 14mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
235 |
| Edition: |
2011 ed. |
| ISBN-13: |
978-3-8349-3052-1 |
| Languages: |
German
|
| Subtitles: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
Promotions
|
| LSN: |
3-8349-3052-0 |
| Barcode: |
9783834930521 |
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