Books > Reference & Interdisciplinary > Communication studies
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Communication for Development and Social Change (Paperback, 2nd Revised edition)
Loot Price: R779
Discovery Miles 7 790
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Communication for Development and Social Change (Paperback, 2nd Revised edition)
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This volume is first and foremost about people and the processes
needed to facilitate sharing of knowledge in order to effect
positive developmental change. It is contextual and based on
dialogue necessary to promote stakeholder's participation, which is
essential for the understanding of their perceptions, perspectives,
values, attitudes and practices, so that these can be incorporated
into the design and implementation of development initiatives. This
volume follows the two-way horizontal model and increasingly makes
use of many-to-many forms of communications to facilitate the
understanding of people's perceptions, priorities and knowledge
with its use of a number of tools, techniques, media and methods.
It aims to give voice to those most affected by the development
issue(s) at stake, allowing them to participate directly in
defining and implementing solutions and identifying development
directions. Based on the assumption that authentic participation
directly addresses power and its distribution in society, which
often decreases the advantage of certain elite groups, the authors
argue that structural and sustainable change necessitates the
redistribution of power. This collection offers perceptive insights
and vivid examples to prove that the field of communication for
development and social change is indeed vibrant.
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