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Books > Business & Economics > Business & management > Business communication & presentation
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Stop Talking Start Influencing - 12 Insights From Brain Science to Make Your Message Stick (Paperback)
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Stop Talking Start Influencing - 12 Insights From Brain Science to Make Your Message Stick (Paperback)
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We are all teachers. If you've ever walked a colleague through a
new program, you're a teacher. If you've ever coached anyone on how
to kick a football, you're a teacher. If you've ever been a
parent... enough said. The problem, however, is that very few of us
have ever been taught how to teach! Drawing on Jared Cooney
Horvath's 15 years of experience conducting brain research at
prominent universities, teaching students from 10 to 80 years of
age, and working with organisations and schools across 4
continents, Stop Talking, Start Influencing outlines 12 scientific
principles of how people learn. The result is a book that shows
readers how to impart their knowledge to others in a manner that
truly influences them. From the challenges of learning through a
PowerPoint presentation to the debilitating 'error alarm' that can
kick in when students make a mistake, the common barriers to
learning are explained and tackled. Nearly every day we work to
disseminate wisdom to others, so why not ensure that wisdom is
retained? For every business leader sick of repeating themselves ad
nauseam to colleagues and clients, for every coach tired of
endlessly drilling athletes without seeing meaningful improvement,
for every entrepreneur who's had enough of pouring their heart into
presentations only to see no lasting impact among the audience...
it's time to stop talking and start influencing!
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