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The Social Media Revolution - An Economic Encyclopedia of Friending, Following, Texting, and Connecting (Hardcover)
Loot Price: R3,385
Discovery Miles 33 850
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The Social Media Revolution - An Economic Encyclopedia of Friending, Following, Texting, and Connecting (Hardcover)
Expected to ship within 12 - 17 working days
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Social media shapes the ways in which we communicate, think about
friends, and hear about news and current events. It also affects
how users think of themselves, their communities, and their place
in the world. This book examines the tremendous impact of social
media on daily life. When the Internet became mainstream in the
early 2000s, everything changed. Now that social media is fully
entrenched in daily life, contemporary society has shifted again in
how we communicate, behave as consumers, seek out and enjoy
entertainment, and express ourselves. Every one of the new
applications of social media presents us with a new way of thinking
about the economy that supports technological development and
communication content and offers new models that challenge us to
think about the economic impact of communication in the 21st
century. The Social Media Revolution examines the tremendous
influence of social media on how we make meaning of our place in
the world. The book emphasizes the economic impacts of how we use
the Internet and World Wide Web to exchange information, enabling
readers to see how social media has taken root and challenged
previous media industries, laws, policies, and social practices.
Each entry in this useful reference serves to document the history,
impact, and criticism of every subject and shows how social media
has become a primary tool of the 21st-century world—one that not
only contributes to our everyday life and social practices but also
affects the future of business. The coverage of topics is extremely
broad, ranging from economic models and concepts relevant to social
media, such as e-commerce, crowdfunding, the use of cyber currency,
and the impact of freeware; to key technologies and devices like
Android and Apple iOS, apps, the cloud, streaming, and smartphones
and tablets; to major entrepreneurs, inventors, and subjects of
social media, such as Julian Assange, Bill Gates, Steve Jobs,
Marissa Mayer, Edward Snowden, Steve Wozniak, and Mark Zuckerberg.
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