This is a must-read for all marketers who are constantly swarmed by
a tremendous amount of data in Excel and are expected to regularly
analyse and present their company sales performance within a short
turnaround time. This book uniquely puts Excel in a business
perspective and helps marketing and sales executives, as well as
managers, discover the critical techniques of using Excel functions
in the real business environment. Using case studies, this book
will walk you through the entire process of manipulating raw
marketing/sales data and reporting, and show you how to use Excel
in the different stages of data management.
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