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Books > Reference & Interdisciplinary > Communication studies
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Downscaling Culture - Revisiting Intercultural Communication (Hardcover, Unabridged edition)
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Discovery Miles 19 440
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Downscaling Culture - Revisiting Intercultural Communication (Hardcover, Unabridged edition)
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In the current era of globalisation, big-C Culture loses analytical
purchase. However, research, as well as intercultural training and
education, continues to take for granted a more or less fixed idea
of culture. This volume updates intercultural communication, both
its theory and its application, by utilising a theory of scales in
order to understand how culture gets contextualised as speakers
communicate and negotiate meaning with each other. As succinctly
captured in the title of this volume, it is suggested that research
can `downscale culture' analytically: culture might be, but also
might not be, relevant in an interaction. The 14 chapters brought
together here explore the possibilities of such downscaling from a
wide range of core themes in intercultural communication studies
and from various research traditions, including interactional
sociolinguistics, critical geography, conversation analysis,
critical discourse analysis, textual analysis, multimodal analysis
and nexus analysis.
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