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Design and National Identity (Hardcover)
Loot Price: R4,040
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Design and National Identity (Hardcover)
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This important study introduces the key theories of national
identity, and relates them to the broad fields of product, graphic
and fashion design. Javier Gimeno-Martinez approaches the
inter-relationship between national identity and cultural
production from two perspectives: the distinctive characteristics
of a nation's output, and the consumption of design products within
a country as a means of generating a national design landscape.
Using case studies ranging from stamps in nineteenth century
Russian-occupied Finland, to Coca-Cola as an 'American' drink in
modern Trinidad and Tobago, he addresses concepts of essentialism,
constructivism, geography and multiculturality, and considers the
works of key theorists, including Benedict Anderson, Eric Hobsbawm
and Doreen Massey. This illuminating book offers the first
comprehensive account of how national identity and cultural policy
have shaped design, while suggesting that traditional formations of
the 'national' are increasingly unsustainable in an age of
globalisation, migration and cultural diversity. Javier
Gimeno-Martinez is Lecturer in Design Cultures at the VU University
Amsterdam, The Netherlands.
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