When GUERRILLA MARKETING was first published in 1983, Jay Levinson
was considered a pioneer with his unique "take no prisoners"
approach to marketing, oriented to owners of small &
medium-sized companies. Almost 20 years & 1,000,000 copies
later, GUERRILLA MARKETING is now considered the Marketing Bible
& the consulting book for entrepreneurs. Full of scores of
solid guerrilla marketing weapons as well as invaluable business
recommendations for today's marketers, this completely revised
& expanded edition (Spanish version), identifies the following:
The fastest-growing markets for the 21st century, with
suggestions on how to reach them.
Special strategies for forming strategic marketing alliances
with other businesses.
The latest tactics for independent contractors & those who
do business on the telephone.
Up-to-date information on the Internet & other technologies
that help the guerrilla entrepreneur choose the proper business
& make it grow.
Management lessons for the entrepreneur in the 21st century.
General
| Imprint: |
Morgan James Publishing
|
| Country of origin: |
United States |
| Release date: |
February 2009 |
| First published: |
February 2009 |
| Authors: |
Jay Conrad Levinson
• Steve Savage
|
| Dimensions: |
228 x 152 x 30mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
432 |
| ISBN-13: |
978-1-60037-512-5 |
| Categories: |
Books >
Business & Economics >
General
|
| LSN: |
1-60037-512-X |
| Barcode: |
9781600375125 |
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