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Social Networking - The Essence of Innovation (Paperback)
Loot Price: R997
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Social Networking - The Essence of Innovation (Paperback)
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Social network analysis (SNA) is a technique that is used to
determine knowledge flows and gaps in mapping social networks for
various knowledge types. Social Networking: The Essence of
Innovation discusses how social networking and SNA can influence
innovation in an organization through the presentation of a broad
range of concepts, examples, and case studies. The book's initial
chapters deal with developing personal knowledge networks, linking
social networking to innovation and strategic intelligence, and
exploring synergies among knowledge management, business
intelligence, and competitive intelligence. The introduction, an
overview of social network analysis, is followed by case studies
and an exploration of applications, including knowledge mapping and
the analysis of organizations. Software systems devoted to these
areas are described, citing results achieved, and a final chapter
takes a look at future prospects, making this an essential tool for
managers, executives, business analysts, educators, and strategic
planners.
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