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Books > Reference & Interdisciplinary > Communication studies > Media studies

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Give the People What They Want (Paperback) Loot Price: R1,784
Discovery Miles 17 840
Give the People What They Want (Paperback): Jayne Cubbage

Give the People What They Want (Paperback)

Jayne Cubbage

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Loot Price R1,784 Discovery Miles 17 840 | Repayment Terms: R167 pm x 12*

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This research study examines the satisfaction levels of African Americans with local television newscasts. As a qualitative study, the researcher employed the social responsibility theory and Afrocentric theory, to frame this work. Using these two theories this study sought to uncover how African Americans process, understand and make use of news offerings on their most watched television news stations. This news audience segment is vital to understand since African Americans make up a sizeable portion of the U.S. population and outside of the South tend to live in urban centers where the constant barrage of negative and crime-laden news stories about African- American criminal suspects is featured on the news each day. This study was conducted as an online national study with 166 participants (N=166), who lived in large urban centers and metropolitan areas in the United States. Among this study's findings, African Americans, like all other Americans consume the bulk of their news from television.

General

Imprint: Lap Lambert Academic Publishing
Country of origin: Germany
Release date: September 2012
First published: September 2012
Authors: Jayne Cubbage
Dimensions: 229 x 152 x 11mm (L x W x T)
Format: Paperback - Trade
Pages: 192
ISBN-13: 978-3-659-23350-0
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
LSN: 3-659-23350-1
Barcode: 9783659233500

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