This research study examines the satisfaction levels of African
Americans with local television newscasts. As a qualitative study,
the researcher employed the social responsibility theory and
Afrocentric theory, to frame this work. Using these two theories
this study sought to uncover how African Americans process,
understand and make use of news offerings on their most watched
television news stations. This news audience segment is vital to
understand since African Americans make up a sizeable portion of
the U.S. population and outside of the South tend to live in urban
centers where the constant barrage of negative and crime-laden news
stories about African- American criminal suspects is featured on
the news each day. This study was conducted as an online national
study with 166 participants (N=166), who lived in large urban
centers and metropolitan areas in the United States. Among this
study's findings, African Americans, like all other Americans
consume the bulk of their news from television.
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