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Books > Arts & Architecture > Music > Music recording & reproduction
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Music Commodities, Markets, and Values - Music as Merchandise (Paperback)
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Music Commodities, Markets, and Values - Music as Merchandise (Paperback)
Series: Routledge Studies in Ethnomusicology
Expected to ship within 12 - 17 working days
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This book examines music stores as sites of cultural production in
contemporary India. Analyzing social practices of selling music in
a variety of retail contexts, it focuses upon the economic and
social values that are produced and circulated by music retailers
in the marketplace. Based upon research conducted over a volatile
ten-year period of the Indian music industry, Beaster-Jones
discusses the cultural histories of the recording industry, the
social changes that have accompanied India's economic
liberalization reforms, and the economic realities of selling music
in India as digital circulation of music recordings gradually
displaced physical distribution. The volume considers the
mobilization of musical, economic, and social values as a component
of branding discourses in neoliberal India, as a justification for
new regimes of legitimate use and intellectual property, as a scene
for the performance of cosmopolitanism by shopping, and as a site
of anxiety about transformations in the marketplace. It relies upon
ethnographic observation and interviews from a variety of sources
within the Indian music industry, including perspectives of
executives at music labels, family-run and corporate music stores,
and hawkers in street markets selling counterfeit recordings. This
ethnography of the practices, spaces, and anxieties of selling
music in urban India will be an important resource for scholars in
a wide range of fields, including ethnomusicology, anthropology,
popular music studies, and South Asian studies.
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