Value Capture Selling - How to Win the 3rd Sales Transformation (Paperback)

In sales, it's not just about convincing a client to pay the highest price, selling the highest volume, generating the highest profit, or obtaining the highest client satisfaction. It is about integrating all of these elements to contribute to the company's value creation mission in a sustainable way. Value Creation Selling takes the reader through a number of essential areas: Sales & negotiation training Decision-making Building key competencies in negotiation, sales and revenue management The value creation mindset In this new book, Jean-Claude Larreche explores how we create value in sales and negotiation - and explains that value selling is always followed by value creation. The book will be made up of four key parts: Corporate Strategy for Value Creation Sales Efectiveness for Value Creation The Salesperson as a Leader Customer Satisfaction for Value Creation Only when all four of the above are understood and incorporated into the sales strategy can true value creation selling be successfully implemented.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	November 2023
First published:	2023
Authors:	Jean-Claude Larreche
Dimensions:	229 x 152mm (L x W)
Format:	Paperback
Pages:	256
ISBN-13:	978-1-394-15858-4
Categories:	Books > Business & Economics > General Promotions
LSN:	1-394-15858-0
Barcode:	9781394158584

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!