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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Kapferer on Luxury - How Luxury Brands Can Grow Yet Remain Rare (Paperback) Loot Price: R617
Discovery Miles 6 170
You Save: R140 (18%)
Kapferer on Luxury - How Luxury Brands Can Grow Yet Remain Rare (Paperback): Jean-Noel Kapferer

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Kapferer on Luxury - How Luxury Brands Can Grow Yet Remain Rare (Paperback)

Jean-Noel Kapferer

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List price R757 Loot Price R617 Discovery Miles 6 170 | Repayment Terms: R57 pm x 12* You Save R140 (18%)

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This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noel Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, and the importance of non-delocalization. It also explores in detail facing the demand of the Chinese clients, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge.

General

Imprint: Kogan Page
Country of origin: United Kingdom
Release date: March 2015
First published: 2015
Authors: Jean-Noel Kapferer
Dimensions: 235 x 160 x 12mm (L x W x T)
Format: Paperback - Trade
Pages: 240
ISBN-13: 978-0-7494-7436-2
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 0-7494-7436-X
Barcode: 9780749474362

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