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The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands (Hardcover, 2nd Revised edition) Loot Price: R738
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The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands (Hardcover, 2nd Revised edition)

Jean-Noel Kapferer, Vincent Bastien

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List price R903 Loot Price R738 Discovery Miles 7 380 | Repayment Terms: R69 pm x 12* You Save R165 (18%)

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The Luxury Strategy, written by two world experts on luxury branding, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside down, The Luxury Strategy has established itself as the definitive work on the essence of a luxury brand strategy. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It also includes a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy.

General

Imprint: Kogan Page
Country of origin: United Kingdom
Release date: September 2012
First published: 2012
Authors: Jean-Noel Kapferer • Vincent Bastien
Dimensions: 241 x 162 x 27mm (L x W x T)
Format: Hardcover
Pages: 395
Edition: 2nd Revised edition
ISBN-13: 978-0-7494-6491-2
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-7494-6491-7
Barcode: 9780749464912

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