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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries

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The Development of Scientific Marketing in the Twentieth Century - Research for Sales in the Pharmaceutical Industry (Paperback) Loot Price: R2,045

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Repayment Terms: R192 pm x 12*

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The Development of Scientific Marketing in the Twentieth Century - Research for Sales in the Pharmaceutical Industry...

The Development of Scientific Marketing in the Twentieth Century - Research for Sales in the Pharmaceutical Industry (Paperback)

Jean-Paul Gaudilliere

Series: Studies for the Society for the Social History of Medicine

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Loot Price R2,045 Discovery Miles 20 450 | Repayment Terms: R192 pm x 12*

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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Studies for the Society for the Social History of Medicine
Release date:	February 2017
First published:	2017
Authors:	Jean-Paul Gaudilliere
Dimensions:	234 x 156 x 24mm (L x W x T)
Format:	Paperback
Pages:	288
ISBN-13:	978-1-138-63011-6
Categories:	Books > Medicine > General issues > History of medicine Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries
LSN:	1-138-63011-X
Barcode:	9781138630116