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The Development of Scientific Marketing in the Twentieth Century - Research for Sales in the Pharmaceutical Industry (Paperback) Loot Price: R1,890
Discovery Miles 18 900
Repayment Terms: R177 pm x 12*
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The Development of Scientific Marketing in the Twentieth Century - Research for Sales in the Pharmaceutical Industry...

The Development of Scientific Marketing in the Twentieth Century - Research for Sales in the Pharmaceutical Industry (Paperback)

Jean-Paul Gaudilliere

Series: Studies for the Society for the Social History of Medicine

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Loot Price R1,890 Discovery Miles 18 900 | Repayment Terms: R177 pm x 12*

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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Studies for the Society for the Social History of Medicine
Release date: February 2017
First published: 2017
Authors: Jean-Paul Gaudilliere
Dimensions: 234 x 156 x 24mm (L x W x T)
Format: Paperback
Pages: 288
ISBN-13: 978-1-138-63011-6
Categories: Books > Medicine > General issues > History of medicine
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries
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LSN: 1-138-63011-X
Barcode: 9781138630116

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