How does a business create strong brand loyalty when there is so
much competition for customers' attention and needs? In "Belonging
Experiences, " author Jean-Piere Lacroix explores the trends that
impact how consumers connect with products and services while
outlining a new model for brand engagement based on more than
thirty years of leveraging the power of design thinking. The
strategies outlined in "Belonging Experiences" provide businesses
with easy-to-understand tools that lay the groundwork for a
successful brand-engagement initiative. With timely examples and
case studies to illustrate key points, Lacroix introduces the
Beginning Experience concept that can unleash the full potential of
advocates for brands, allowing for greater visibility and loyalty
through third party endorsements and referrals. By understanding
how consumer needs are evolving, creating an experience to meet
these needs, leveraging technology, establishing an employee value
proposition, and engaging employees to live the brand promise,
businesses can create a successful experience for their brand that
will truly resonate and connect with consumers and positively
impact the organization's bottom line.
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